Thank you for your interest in our website. Protecting your personal data is very important to us. We therefore handle your data exclusively according to the legal requirements (GDPR, TKG 2003). In this data protection information, we provide you with information about the key aspects of data processing within the scope of our website.


You can visit our site without providing us with information about your identity. We only store access data without personal reference such as the name of your Internet service provider, the website from which you accessed this website or the name of the requested file. These data are evaluated exclusively to improve our offer and do not allow for conclusions about your identity.

Personal data are only collected if you disclose such data voluntarily within the scope of ordering goods or when opening a customer account or subscribing to our newsletter. We only use the data provided by you without separate consent for completing your order. Upon the successful completion of the contract and the purchase price being paid in full, your data will be blocked for further use and erased upon the expiry of the retention periods pursuant to tax and commercial law, unless you explicitly consented to the further use of your data. If you register to the newsletter, your email address will be used for our marketing purposes until you unsubscribe from the newsletter. You may unsubscribe at any time.


If you contact us with the form on our website or by email, the data you enter will be used for the purpose of processing your enquiry and stored for six months in case of follow-up questions. We will not pass such information on without your consent.


Please note that the IP data of the Internet subscriber as well as the name, address and credit card number of the purchaser are stored by the web shop operator within the scope of cookies for the purpose of simplifying the purchasing process and for the subsequent execution of the contract.

The data you provide are required for the performance of the contract or the implementation of pre-contractual measures. We are unable to conclude this contract with you without these data. No data shall be disclosed to third parties, except for transmitting the credit card data to the executing banks/payment service providers for the purpose of collecting the purchase price, to the transport company/shipping company commissioned by us to deliver the goods, as well as to our tax consultant in order to meet our obligations under tax law.

We will erase the data stored with us after the purchasing process is cancelled. In case a contract is concluded, all data concerning the contractual relationship shall be retained until the expiry of the retention obligation under tax law (7 years). The data name, address, purchased goods and date of purchase shall be stored beyond this period until the expiry of product liability (10 years). The processing of data is based on the legal provisions of Section 96 Para. 3 TKG (Telecommunications Act) and of Art. 6(1) point a (consent) and/or point b (necessary for the performance of a contract) GDPR.


Our website uses so-called cookies to make the visit to our website more appealing, and allow the use of specific functions. These are small text files that are saved on your computer. Most of the cookies used by us are erased from your hard drive at the end of your browser session (so-called session cookies). Other cookies remain on your computer and allow us to recognise your computer again upon your next visit (so-called permanent cookies). If you do not want this to happen, you can adjust your browser settings so that you are notified of the use of cookies and only allow them in individual cases. If you choose to deactivate the cookies, the functionality of our website may be limited.


Social media plugins have been integrated on our website that allow users to recommend and share articles in social networks such as Facebook or YouTube. For this purpose, we use a two-stage procedure. Data will only be transferred to third parties if the user clicks on one of the icons in the social media toolbar. Frauenschuh is not able to influence cookies that are placed by Facebook, YouTube etc., nor does Frauenschuh have any access to them.


This website uses the functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Data are collected and stored by Google Analytics, from which user profiles are created using pseudonyms. These user profiles have the purpose of analysing visitor behaviour and improving our offer and designing our website in accordance with your requirements. Cookies may be used for this purpose. They are small text files locally stored on the computer of the website visitor, thus making it possible to recognise the corresponding visitor when they visit our website again.The pseudonymised user profiles are not combined with personal data on the holder of the pseudonym without the explicit consent of the data subject which must be given separately.

Please refer to the privacy policy of Google for further information about the handling of user data at Google Analytics:

You can prevent any data created by the cookie and relating to your use of the website from being recorded and processed by Google by downloading and installing the browser plug-in available here:


We use the “activate IP anonymisation” function on this website. This means that your IP address is abbreviated by Google within European Union member states or other states which are part of the European Economic Area before it is transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the provider of this website, Google uses this information to analyse your use of the website, to compile reports about the website activity and to provide further services which are connected to the use of this website and of the Internet for its operator. IP addresses which Google Analytics transmits from your browser will not be combined with other data from Google.


We concluded a contract for third-party data processing with Google.


You can subscribe to our newsletter through our website. For this purpose, we need your email address and your declaration that you consent to receiving the newsletter.

As soon as you have subscribed to the newsletter, we will send you a confirmation email containing a link for the confirmation of the subscription.

You can cancel your newsletter subscription at any time. Please send your cancellation request to the following email address: We will subsequently delete your data in connection with the sending of newsletters without delay.


External Typekit fonts are used on our website. Typekit is a service offered by Adobe. The web fonts are embedded via a server call at Adobe (in the USA). The IP address of the browser of your device is stored by Adobe in this connection. Please see the data protection policy of Typekit for more information:
or in Adobe’s Data Privacy Statement:


In principle, you have the right of access, rectification, erasure, restriction, data portability, withdrawal of consent and objection. If you believe that the processing of your data infringes applicable data protection legislation, or that your legal claim to data protection may be violated in some way, you can complain to the relevant supervisory authority. In Austria, this is the Austrian Data Protection Authority.


Frauenschuh Bekleidungs GmbH, headquarters: Josef-Pirchl-Strasse 50, 6370 Kitzbühel, Austria, legal representatives: Kaspar Frauenschuh Phone: +43 (0) 5356 - 64288, Fax: +43 (0)5356 72020, Email: